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CRM & pipeline

CRE-specific and general CRMs to manage owners, deals and follow-ups. 7 tools, each with pricing and the catch.

C

Crexi

CRM & pipeline

CRE marketplace with listings, comps and Crexi Intelligence property data.

Pricing
Quote
Best for
Listing brokers and net-lease buyers
The catch
Brokers on Reddit report names and phone numbers often mismatched, and say it’s strong for sale listings but weak for leasing; contracts are typically 1 year with 60-day renewal notice.
Pricing and details
B

Buildout

CRM & pipeline

Brokerage platform: marketing, CRM, proposals and back office.

Pricing
From $125/user/mo
Best for
Brokerage teams
The catch
Platform fee on top of seats; more than a solo broker needs.
Pricing and details
C

ClientLook

CRM & pipeline

Simple CRM built for commercial real estate.

Pricing
From $89/user/mo
Best for
Small teams wanting a CRE CRM
The catch
Lighter AI features than newer tools.
Pricing and details
A

AscendixRE

CRM & pipeline

CRE CRM built on Salesforce/Dynamics.

Pricing
From $39/mo
Best for
Brokerages already on Salesforce
The catch
Salesforce complexity and licensing.
Pricing and details
R

RealNex

CRM & pipeline

CRM, marketing and deal tools from one vendor.

Pricing
From $199/user/mo
Best for
Brokers wanting all-in-one
The catch
Vendor states little about AI sourcing (per Titleman review).
Pricing and details
H

HubSpot

CRM & pipeline

General CRM with AI features and email sequences.

Pricing
Free · from $7/seat/mo
Best for
Brokers wanting a general CRM
The catch
Not CRE-specific: no property records.
Pricing and details
S

Salesforce

CRM & pipeline

Enterprise CRM, base for several CRE CRMs.

Pricing
Quote
Best for
Large brokerages
The catch
Heavy setup and cost.
Pricing and details
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