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General AI assistants

The general-purpose assistants most brokers start with, and where each one shines. 5 tools, each with pricing and the catch.

Prospecting & owner research 4Comps & market data 6OMs, BOVs & marketing 5Underwriting & analysis 10Lease abstraction & docs 3CRM & pipeline 7Outreach & email 6General AI assistants 5
C

ChatGPT

General AI assistants

OpenAI’s general assistant for drafting outreach, listing copy, summaries and custom GPTs.

Pricing
Free · from $8/mo
Best for
Every broker
The catch
General model: no CRE data of its own, can invent numbers; verify every figure.
Pricing and details
C

Claude

General AI assistants

Anthropic’s assistant, strong at reading long leases, OMs and rent rolls.

Pricing
Free · from $20/mo
Best for
Brokers working from long documents
The catch
No sourcing of its own: only as good as the files you give it.
Pricing and details
P

Perplexity

General AI assistants

Answer engine with cited web results for market and tenant research.

Pricing
Free · from $17/mo
Best for
Quick tenant and market research
The catch
Web sources only; misses paywalled comps and private deal data.
Pricing and details
G

Google Gemini

General AI assistants

Google’s assistant, built into Workspace (Gmail, Docs, Sheets).

Pricing
Free · from $4.99/mo
Best for
Teams on Google Workspace
The catch
Same verification caveat as any general model.
Pricing and details
N

NotebookLM

General AI assistants

Google tool that answers questions grounded in documents you upload.

Pricing
Quote
Best for
Diligence folders and lease packs
The catch
Only knows what you upload; no market data.
Pricing and details
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